22 items across 4 categories. Score your website, find the quick wins, and build an improvement plan. The same audit framework we use with agency clients at Create & Grow Media.
Your SEO Score
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Every page has a unique, descriptive title tag
Meta descriptions written for every key page
One H1 heading per page with target keyword
Image alt text describes every image
Internal links connect related pages
Content is at least 300 words on key pages
Website is fully mobile-responsive
Page speed scores above 70 on mobile
HTTPS enabled on all pages
XML sitemap submitted to Google Search Console
No broken links or 404 errors
Core Web Vitals pass on all pages
Google Business Profile complete and verified
NAP consistent across all directories
At least 15 Google reviews with responses
Listed on key Australian directories
Location pages for each service area
Schema markup for local business
Blog publishing at least fortnightly
Backlinks from relevant industry sites
FAQ page targeting common questions
Google Analytics 4 installed and tracking
Want to go deeper?
Our SEO Foundations and Website Mastery courses cover everything in this checklist with step-by-step video walkthroughs.
Our agency, Create & Grow Media, handles everything — branding, SEO, Google Ads, websites — for businesses across Sydney, Brisbane, the Gold Coast, and beyond. We have worked with Aqua First Plumbing, Cleveland Chiropractic, Total Grind N Polish, and more.
Brand Strategy
Positioning, identity & messaging
SEO & Content
Rankings, traffic & authority
Google Ads & Social
Campaigns that convert