Turn "we help everyone" into a niche statement you can actually market. One primary statement, three sharper variants, six SEO keyword seeds, and an anti-niche list of who you should stop chasing. Five minutes. Free.
Fill industry, audience, problem, and outcome to continue.
The most expensive sentence in small business marketing is "we work with anyone". It widens your audience to nobody, makes your messaging beige, and forces you into a price war with every competitor on Google.
A tight niche flips the script. The right people self-select in. The wrong people self-select out. Marketing gets cheaper. Sales calls get shorter. Word of mouth becomes specific enough to actually travel.
For the deeper work, including audience empathy mapping, positioning, and the customer journey, head to Branding Blueprint. This tool is the warm-up.
Niche tells you who and why. Voice tells you how it sounds. Run both back-to-back and you have a shippable foundation in fifteen minutes.