25 items across five categories. Tick what you have nailed, expand each item to see what good looks like and the most common mistakes. Score yourself at the end.
0/5 completed
Your logo, colours, typography, and imagery — the visual building blocks of your brand.
You have a professional logo in multiple formats (full, icon, light, dark)
Your brand colours are defined with exact hex codes
You use consistent fonts across all platforms
Your imagery style is cohesive (photos, illustrations, graphics)
You have brand guidelines documented and accessible
0/5 completed
How your brand speaks, writes, and communicates across every touchpoint.
You can describe your brand personality in 3–5 adjectives
Your social media tone matches your website tone
You have a list of words you use and words you avoid
Your email communications reflect your brand voice
You have templates for common communications
0/6 completed
Your website, social profiles, listings, and overall digital footprint.
Your website clearly communicates what you do in under 5 seconds
Your Google Business Profile is complete and up to date
Your social media profiles all have matching bios, links, and branding
Your website loads in under 3 seconds on mobile
Your contact information is consistent across all platforms
You have at least 10 Google reviews with responses
0/5 completed
Every interaction from first discovery to post-purchase — how customers experience your brand.
Your onboarding process makes new customers feel welcomed
You have a process for collecting feedback and reviews
Customer complaints are handled consistently and on-brand
Your packaging, invoices, and documents are branded
You follow up after a purchase or project
0/4 completed
The glue that holds everything together — are you delivering the same brand experience everywhere?
A stranger could recognise your brand across different platforms
Your brand promise matches the actual customer experience
All team members understand and represent the brand consistently
You review and update your brand materials at least annually
You have checked 0 of 25 items. Ready to see how your brand stacks up?
Our agency, Create & Grow Media, handles everything — branding, SEO, Google Ads, websites — for businesses across Sydney, Brisbane, the Gold Coast, and beyond. We have worked with Aqua First Plumbing, Cleveland Chiropractic, Total Grind N Polish, and more.
Brand Strategy
Positioning, identity & messaging
SEO & Content
Rankings, traffic & authority
Google Ads & Social
Campaigns that convert