“What gets measured gets improved.”
Video lesson coming soon. We are recording high-quality walkthroughs for every module.
Your website generates data about every visitor, but most business owners never look at it. This final module teaches you to set up Google Analytics 4, understand Google Search Console, track conversions, and build a simple reporting habit that tells you exactly what is working and what needs attention. You will also learn the KPIs that actually matter for a business website versus the vanity metrics that waste your time.
Set up Google Analytics 4 from scratch and configure the reports that matter
Use Google Search Console to monitor and improve your search performance
Track conversions so you know exactly which pages and traffic sources drive results
Build a monthly review habit that keeps your website continuously improving
Here's a taste of the hands-on work you'll do in this module.
Set up a simple KPI dashboard that tracks the 5 metrics that matter most for your business website. You will configure GA4 goals, set up conversion tracking, and create a monthly review template. Takes 30 minutes to set up and 10 minutes per month to review.
PREVIEW
Your 5 Website KPIs: 1. Monthly visitors (total + organic): ___ 2. Bounce rate (homepage): ___% 3. Conversion rate (enquiries/total visitors): ___% 4. Average time on site: ___ minutes 5. Top landing pages by conversions: ___ Monthly review date: ___ (same day each month) Action threshold: If any KPI drops by more than 15%, investigate immediately.
When we onboard new clients at Create & Grow Media, we always start by auditing their analytics setup. The majority have either no tracking at all, broken tracking from an old Universal Analytics installation, or GA4 installed but with no goals configured. They have no idea which pages bring in leads, which marketing channels drive traffic, or whether their website is improving or declining.
The Result
After setting up proper tracking using this module's framework, clients see exactly what is working within their first month. One client discovered their blog was generating 40% of all website enquiries but they had never promoted it. Another found their most expensive Google Ads landing page had a 90% bounce rate. These insights drove immediate, high-impact changes that would have been invisible without proper measurement.
GA4 setup and configuration walkthrough
Conversion tracking setup
Monthly KPI dashboard template builder
Deliverable: A working GA4 setup with conversion tracking and a monthly KPI review template
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