“Build it so Google can find it.”
Video lesson coming soon. We are recording high-quality walkthroughs for every module.
A website that Google cannot find is a website that does not work. This module covers the SEO essentials every website needs: on-page optimisation, technical SEO basics, and local SEO setup. You do not need to be technical. Every concept is explained in plain language with step-by-step instructions you can follow regardless of your platform.
Optimise your most important pages for search engines in under an hour
Fix the technical SEO basics that most small business websites get wrong
Set up local SEO foundations so you appear in nearby searches
Structure your content so it ranks well and reads naturally
Here's a taste of the hands-on work you'll do in this module.
Work through a 20-item checklist of SEO improvements you can make to your website today. Each item takes under 10 minutes and collectively they can make a significant difference to your search visibility. Prioritised by impact so you tackle the biggest wins first.
PREVIEW
Quick Win 1: Add your target keyword to your homepage title tag Quick Win 2: Write a compelling meta description for your top 3 pages Quick Win 3: Add alt text to every image on your homepage Quick Win 4: Ensure your address and phone number appear on every page Quick Win 5: Submit your sitemap to Google Search Console
When Dip Bathhouse was building their website, they wanted to ensure it would be visible on Google from day one. Rather than building first and optimising later (the approach most businesses take), they applied the SEO fundamentals from this module during the build. Every page had optimised title tags, proper heading structure, compressed images with alt text, and local schema markup built in.
The Result
The site launched with a strong SEO foundation instead of needing a post-launch 'SEO fix.' They started appearing in local search results within weeks of launch rather than the months it typically takes, because Google had clear, structured information from the start.
SEO quick wins checklist (20 items, prioritised by impact)
Google Search Console setup walkthrough
Deliverable: A completed SEO quick wins checklist with at least 10 improvements implemented
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