“Speed, trust, and a reason to stay.”
Video lesson coming soon. We are recording high-quality walkthroughs for every module.
Most small business websites look fine but fail to convert visitors into customers. This module teaches you the principles that separate websites that just exist from websites that actually work. You will learn why speed matters more than aesthetics, how mobile-first design drives conversions, and the core UX principles that make visitors take action instead of bouncing.
Understand why page speed is the single most impactful factor for both SEO and conversions
Apply mobile-first design thinking to improve the experience for the majority of your visitors
Identify the UX problems that cause visitors to leave without taking action
Score your own website and create a prioritised improvement plan
Here's a taste of the hands-on work you'll do in this module.
Score your own website (or a competitor's) across 15 key criteria including speed, mobile experience, trust signals, navigation clarity, and call-to-action placement. Most business owners are surprised by how many quick wins they find.
PREVIEW
Speed: Does the homepage load in under 3 seconds? __ / 2 Mobile: Is the navigation easy to use on a phone? __ / 2 Trust: Are there reviews, testimonials, or trust badges visible above the fold? __ / 2 CTA: Is it clear what the visitor should do next on every page? __ / 2 Contact: Can someone reach you within 2 clicks from any page? __ / 2
Aqua First Plumbing had a website that looked professional on desktop but was almost unusable on mobile. The navigation required precise tapping, the phone number was buried in the footer, and the homepage took over 5 seconds to load on a mobile connection. Given that over 70% of their visitors were on phones, this was costing them enquiries every day.
The Result
After applying the mobile-first audit from this module, they restructured their homepage with a prominent click-to-call button, simplified navigation, and compressed their images. Load time dropped to under 2 seconds and mobile enquiries increased noticeably in the first month.
Website audit scorecard (15-point checklist)
Competitor website teardown exercise
Deliverable: A completed website audit scorecard with a prioritised list of improvements
Ready to build a website that actually converts?
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