“Make sure people can actually find you.”
The best brand in the world fails if no one can find it. This module locks down your digital assets and the keywords people actually search for. Think like your customer, not like an industry expert.
Your digital presence is more than your website. It is your Google Business profile, your social handles, your directory listings, every place a customer can find you online. Get them all in one place so you can keep them consistent.
Then think about how customers find you. SEO keywords are not what you would type, they are what your audience would type. Think like a confused first-time buyer, not an industry expert.
Inventory every digital asset in one place
Brainstorm SEO keywords from the customer's perspective
Spot the difference between expert language and customer language
Work through each prompt below. Take your time, these questions form the foundation of your brand strategy.
List every digital asset, website link, every social media handle, Google Business profile URL, any directories (LinkedIn, Yelp, industry-specific). One source of truth.
What would someone search to find you? List 10 to 20 keywords or phrases. Think like your customer, not like an expert. Include local terms (suburb, city), problem-statement searches ('how do I…'), and brand-adjacent searches ('alternative to…').
Turn your worksheet answers into a real, usable brand asset. Saves to your private brand book.
Why this matters: your bio is the one piece of brand copy every visitor reads, write it once, deploy everywhere.
Helping small businesses grow.
I help small businesses grow.
**Your Name** Helping small businesses grow. [website.com.au] | [@handle]
Here's a taste of the hands-on work you'll do in this module.
List every digital asset (website, social handles, GBP, directories, email). Then brainstorm 10 to 20 keywords or phrases your customer would actually search for. Check each against Google Autocomplete to see what real searches look like.
Track your progress through each activity in this module.
A complete digital assets inventory plus 10 to 20 customer-language keywords ready to feed into SEO and content
A pilates studio targeted 'reformer pilates Melbourne' (10K monthly searches, 50 competitors) and ranked nowhere. Bookings came mostly from word of mouth.
After this module they shifted to 'beginner reformer pilates Brunswick,' 'pilates for back pain Melbourne north,' and 'reformer pilates classes for beginners.' Lower volume, much higher intent. Bookings from search doubled in 4 months.
Answer a few questions to check your understanding of this module.
What is the test for a good SEO keyword?
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