“See how your brand shows up in the real world.”
Where will your brand actually live? This module audits every place your brand needs to feel consistent, website, social media, packaging, signage, email marketing, printed materials, and more. Inconsistency across applications is the fastest way to look amateur.
Your brand lives wherever your customer encounters it. That includes places you might not think of, your email signature, your invoices, the SMS you send to confirm a booking, the tag on a product, the sign on your front door.
List every application, then check each one against your visual identity (Module 6) and visual style (Module 7). The places that fail the consistency check are your priority list.
Identify every place your brand currently shows up
Audit each touchpoint for visual consistency
Prioritise the 3 highest-impact inconsistencies
Work through each prompt below. Take your time, these questions form the foundation of your brand strategy.
Where will your brand live? Common applications: website, social media (each platform), packaging, signage, email marketing, printed materials, invoices, email signature, business cards, swag. Add anything specific to your business.
For each application, check it against your visual identity (Module 6) and visual style (Module 7). Mark consistent, inconsistent, or missing. Inconsistent items are your priority fixes for this month.
If you can only fix 3 inconsistent applications this month, which 3? Pick the ones with the highest customer-facing visibility.
Here's a taste of the hands-on work you'll do in this module.
List every place your brand currently shows up. Walk through your website, social, email, signage, packaging, and printed materials. Mark each as 'consistent', 'inconsistent', or 'missing.' Your top 3 inconsistent items become your priority fixes.
Track your progress through each activity in this module.
A full brand application audit, every touchpoint listed and rated consistent / inconsistent / missing, with a top 3 priority fix list
A florist had a beautiful website but inconsistent everything else, generic invoices, no email signature, mismatched ribbons across product lines, and a Facebook page with the old logo from 4 years ago.
After auditing every application and fixing the top 5 inconsistencies, average order value rose 18% in 90 days. Customers reported 'feeling like they bought from a real brand, not a side hustle.'
Answer a few questions to check your understanding of this module.
What is the goal of a brand application audit?
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